Based in New York and Buenos Aires / Montevideo, we are a trans-disciplinary team of design thinkers and doers working in relation to food throughout the Americas. The company was born with hunger for food innovation in a global sense, and as an initiative to rethink the future of our relationship to food.
Guided by a sense of opportunity and based on critical and design thinking, we believe the form of food is essential to the new responses society and market await. In cultural terms food has replaced clothing as an expression of fashion: the subject of food is in everyone’s mouth.
Foodmorphology Lab was created in 2011 by Pedro Reissig, signaling his new career journey and commitment. Adrián Lebendiker then joined the team, completing the core. Foodmorphology is the term coined for this new area of expertise focusing on the relation between food and form, integrating function and meaning in a single bite.